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Developing and implementing a CRM st...

Reed, David, (1961-)

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Developing and implementing a CRM strategy : = the integration of people, process and technology /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Developing and implementing a CRM strategy :/ David Reed.
其他題名:	the integration of people, process and technology /
作者:	Reed, David,
出版者:	London :Business Intelligence, : 2000.,
面頁冊數:	x, 316 p. :ill. ;30 cm. +1 CD-ROM (4 3/4 in.)
標題:	Customer relations - Management. -
ISBN:	1898085579 (pbk.) :

Developing and implementing a CRM strategy : = the integration of people, process and technology /
Reed, David,1961-

Developing and implementing a CRM strategy :the integration of people, process and technology /David Reed. - London :Business Intelligence,2000. - x, 316 p. :ill. ;30 cm. +1 CD-ROM (4 3/4 in.)

Includes bibliographical references (p. 235) and index.

ISBN: 1898085579 (pbk.) :UK950.00Subjects--Topical Terms:

582814
Customer relations
--Management.

Developing and implementing a CRM strategy : = the integration of people, process and technology /
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