'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough ...
Appropriate for use in communication theory courses at the advanced undergraduate and graduate level, this text offers students insights to understanding the issues and possible answers to the question of what communication is in all forms ...
... 1412926351 ( Paper ) . Jerry Miller and Ann Gordon , When Stereotypes Collide : Race / Ethnicity , Gender , and Videostyles in Congressional Campaigns , Peter Lang , 150 pages , 0-8204-6125-3 . Kendall Phillips , Projected Fears ...
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a ...
This volume will be of value to scholars and students interested in crisis communication, and is certain to influence future work and research on responding to crises.