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1412926351 from books.google.com
'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.
1412926351 from books.google.com
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough ...
1412926351 from books.google.com
Appropriate for use in communication theory courses at the advanced undergraduate and graduate level, this text offers students insights to understanding the issues and possible answers to the question of what communication is in all forms ...
1412926351 from books.google.com
This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue.
1412926351 from books.google.com
... 1412926351 ( Paper ) . Jerry Miller and Ann Gordon , When Stereotypes Collide : Race / Ethnicity , Gender , and Videostyles in Congressional Campaigns , Peter Lang , 150 pages , 0-8204-6125-3 . Kendall Phillips , Projected Fears ...
1412926351 from books.google.com
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a ...
1412926351 from books.google.com
This book also includes practical debate about power issues in public relations theory and practice.
1412926351 from books.google.com
This volume will be of value to scholars and students interested in crisis communication, and is certain to influence future work and research on responding to crises.
1412926351 from books.google.com
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world.