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... 9864170740 A / 510 ISBN 9572009591 AY / 523 The Principles of Advertising AS / 497 廣告學原理本書對於廣告學中某些理論與實踐問題進行有益的探討和研究,提出一些新的見解和觀點,並強調廣告的社會責任。在內容的編排上,除對廣告運作中原理與方法的 ...