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The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

NEGOTIATION: READINGS EXERCISES, AND CASES, 5/e takes an experiential approach and explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its ...

Introduction to managerial accounting -- Job order costing -- Process costing -- Activity-based costing and cost management -- Cost behavior -- Cost-volume-profit analysis -- Incremental analysis for short-term decision making -- Budgetary ...

What makes the texts different are their approach to the subject (principles vs. OB focused) and their strengths of coverage (high/strategic vs. low level/applied/skills). The aim of this text is to show how the four functions interact.

This edition includes a number of new topics, updated examples, and improved exposition of existing materials.

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either ...